We are a studio of artists, designers and producers that create experiences for brands, organizations and human beings. Currently—inflatable flowers in midtown Manhattan, a book launch for a poet in Beirut, a few things with Adidas, a magazine in the Hamptons, a book for a friend, an installation in the river, and a campaign for sunglasses.
In Summer 2018, we worked with Need Supply Co. to develop concept and creative direction for the launch of NEED SUNGLASSES.
Theory is a New York-based fashion label founded in 1998 by Andrew Rosen. We helped them celebrate Good Wool—their most environmentally responsible collection to-date—in a handful of their stores. We created XL hang tags for all Good Wool garments, then used those tags to cover several structures we designed in spaces at Gansevoort and Greene St. stores in New York, and Melrose Ave. in Los Angeles. We wanted everyone to know. “It’s on the tag”.
Dame Products is a young female-owned sex toy company based in Brooklyn, NY. After the success of their first product in 2014, we established their visual identity, designed and developed a series of materials, provided creative direction for their first photo campaign in collaboration with Meredith Jenks, and redesigned their product packaging.
Plus Pool is an initiative to build a water-filtering, floating pool in New York. Co-founded in 2010 with Family New York, the project started as an impossible idea, and is now a fully functioning nonprofit dedicated to building and maintaining Plus Pool. Since conception, we’ve creatively led all aspects of the project: branding and identity, creative direction, design and development of all initiatives, partnerships, events, video, and more.