We are a studio of artists, designers and producers that create experiences for brands, organizations and human beings. Currently—giant flowers in midtown Manhattan, a book launch for a poet, a few things with Adidas, a magazine in the Hamptons, a book for a friend, an installation in the river, and a campaign for sunglasses.
Theory is a New York-based fashion label founded in 1998 by Andrew Rosen. We helped them celebrate Good Wool—their most environmentally responsible collection to-date—in a handful of their stores. We created XL hang tags for all Good Wool garments, then used those tags to cover several structures we designed in spaces at Gansevoort and Greene St. stores in New York, and Melrose Ave. in Los Angeles. We wanted everyone to know. “It’s on the tag”.
Dame Products is a young female-owned sex toy company based in Brooklyn, NY. After the success of their first product in 2014, we established their visual identity, designed and developed a series of materials, provided creative direction for their first photo campaign in collaboration with Meredith Jenks, and redesigned their product packaging.
PLAYLAB, INC. was invited to be a part of The FLAG Art Foundation’s exhibition “The Times”— a show using The New York Times as its point of departure. The exhibit featured over 80 artists, artist duos, and collectives using the “paper of record” to address and reframe issues that impact our everyday lives.
Plus Pool is an initiative to build a water-filtering, floating pool in New York. Co-founded in 2010 with Family New York, the project started as an impossible idea, and is now a fully functioning nonprofit dedicated to building and maintaining Plus Pool. Since conception, we’ve creatively led all aspects of the project: branding and identity, creative direction, design and development of all initiatives, partnerships, events, video, and more.