Unscrew America
is a national campaign run by Lesley Chilcott, a producer of
"An Inconvenient Truth,"
to encourage the switch from incandescent light bulbs, to more energy-efficient ones,
like CFLs and LEDs.
Boom Design Group,
not a friend of PlayLab, asked us to design a world that would allow users
to navigate effortlessly and learn more about the campaign.
Unforuntately, they took a few too many liberties in the final product.
The majority of the illustrations are ours, but none of the colors,
navigation, design or layout. The only saving grace might be the giant
switch on the first screen that the dinosaur threatens you to pull.
On a positive note, we're now using CFL's in our studio.