A studio of artists, designers and producers creating experiences for brands, organizations and human beings.
In Summer 2018, we worked with Need Supply Co. to develop concept and creative direction for the launch of NEED SUNGLASSES.
Theory is a New York-based fashion label founded in 1998 by Andrew Rosen. We helped them celebrate Good Wool—their most environmentally responsible collection to-date—in a handful of their stores. We created XL hang tags for all Good Wool garments, then used those tags to cover several structures we designed in spaces at Gansevoort and Greene St. stores in New York, and Melrose Ave. in Los Angeles. We wanted everyone to know. “It’s on the tag”.
PLAYLAB, INC. was invited to be a part of The FLAG Art Foundation’s exhibition “The Times”— a show using The New York Times as its point of departure. The exhibit featured over 80 artists, artist duos, and collectives using the “paper of record” to address and reframe issues that impact our everyday lives.