Baking Supply Co. is a New York-based service for healthy baking kits delivered to your door, for people who’d rather eat their herbs. We provided Creative Direction for the company's launch video on Indiegogo. Borrowing from a variety of cooking show troupes, the video was meant to be awkward and straightforward. Simple nods towards marijuana culture without using explicit words and references. Smoke machines, showing butter on astroturf, long pauses, and perfect timing of the word “bud.” Collaboration with Jarod Taber, Leyna Rowan, and Dinah Bess.