Need Supply Co. is a multi-brand fashion retailer based in Richmond VA, Los Angeles CA, and Tokyo, Japan. In 2016, we worked alongside Need Supply Co.’s co-owner and Creative Director, Gabriel Ricioppo on creative strategy, direction and design across a variety of initiatives. These included overall positioning for the brand, the launch of the Life division, strategy for their Summer ‘Go Explore’ campaign, Holiday and SS17 campaigns, their 20 year anniversary, the redesign of needsupply.com’s user experience, and the launch of their own brand NEED.

We helped bring ‘Life’ to life through celebrating the lives of our friends, and the things surrounding their everyday.

When Need Supply turned TWENTY, they leaped forward, not back. Strategy for a year-long celebration through materials, collaborations and events supported by one consistent affirmation: “I CAN’T REMEMBER YESTERDAY”.

Need Supply collaborated with positivity for Holiday ’16. Bright, simple images, coupled with pro-active, persuasive, definitive statements.

For Summer '16, we pushed for our friends to leave their cities and explore the perimeters, to get calm.

In 2016, Need Supply launched NEED — a collection of apparel and things for everyday human progress. We helped develop and establish brand strategy and messaging for the brand.

All projects led by Gabriel Ricioppo, Art Direction by Joel Evey, and Design by Eric Gilkey, Sam Wittwer and Marleigh Culver.