Need Supply Co.

Need Supply Co. is a multi-brand fashion retailer based in Richmond, VA, Los Angeles, CA, and Tokyo, Japan. In 2016, we worked alongside Need Supply Co.’s co-owner and Creative Director, Gabriel Ricioppo on creative strategy, direction and design across a variety of initiatives. For Need Supply Co.’s summer 2016 campaign, "Go Explore", we created Calm Center–a hotline you could call to get calm. Additionally, we redesigned’s user experience site-wide, focusing on navigation, search and checkout flows.