Concept and creative direction for the launch of NEED SUNGLASSES.
No product, only the need for it. #THELIGHTINMYEYES
Double seeding
As seen in the streets
Launch party at the Line
NEED makes SUNGLASSES now.
Photography by Clement Pascal. Special shout out to our friend and model Duncan. All love and trust to our friend, Need Supply's Creative Director, Gabriel Ricioppo.