Concept, Creative Direction and Design of Drake’s Scorpion Tour retail experience. We designed a series of architectural objects—modeled after basketball trading card cases—as well as standards for a visual language for the traveling experience. These standards also applied to the retail experience in-venue during the tour itself.
New York, 1
New York, 2
"The store’s interior display of exclusive apparel is almost like a museum exhibit." – Digital Music News
Two day pop-up at SSENSE MONTREAL, Sept. 4th-5th, 2018. Featuring eight exclusive pieces including tracksuits, tees, caps and hoodies.
Fabrication and production c/o Blue Revolver.