PLAYLAB, INC. is a New York-based creative studio founded in 2009. With no particular focus, we explore themes using art, architecture, and graphic design to initiate ideas. Past projects include: giant worm tents for the New Museum of Contemporary Art and Storefront For Art & Architecture, a rebrand of America for SFMOMA, and a compilation of all the times Joaquin Phoenix has walked in his films, titled Walking Phoenix. In 2011, the studio co-founded the quarterly publication CLOG, and in 2010, co-founded + POOL with Family New York, an initiative to build the world’s first water-filtering floating pool in New York. PLAYLAB, INC. is: Archie Lee Coates IV, Jeff Franklin, Ryan J. Simons, Luiza Dale, Anya Shcherbakova and Davis Scherer.

All Dogs

  • People
  • Services
  • Clients
  • Talks And Exhibits
  • Contact

people

  • CURRENTLY
  • Archie Lee Coates IV
  • Jeff Franklin
  • Ryan J. Simons
  • Luiza Dale
  • Anya Shcherbakova
  • Davis Scherer
  • THANKS
  • Jonathan O'Brien
  • Sean Suchara
  • Elie Anderson
  • Olga Monina
  • Nick Fogarty
  • Lauren Kirk
  • Kim McGuire
  • Kaimin Sun
  • Becca Pad
  • Nick Hum
  • Russel Flench

services

  • Graphic Design
  • Brand Strategy
  • Concept Development
  • Naming
  • Identity
  • Print
  • Packaging
  • Architecture
  • Environmental Design
  • Exhibition Design
  • Events
  • Production
  • Interactive
  • Creative Direction
  • Art Direction
  • Copywriting
  • Curation
  • Film/Video
  • User Experience
  • Signage

clients

  • Adidas
  • Adobe
  • Al Gore
  • Art Institute of Chicago
  • Bruno Mars
  • BMW/Mini
  • Christopher Wool
  • Cotton
  • Dig Inn
  • FLAG Art Foundation
  • GE
  • Heineken
  • Marc Jacobs
  • Moleskine
  • Need Supply
  • New Museum
  • Off White ℅ Virgil Abloh
  • SFMOMA
  • Venice Biennale
  • LACMA
  • Knight Foundation
  • Storefront For Art & Architecture

talks-and-exhibits

  • Visual Culture @ Parsons

    New York, NY November 2017

  • NXT City Symposium

    Toronto ON, October 2017

  • Working Not Working Too Early

    New York NY, July 2017

  • Cooler Gallery

    Brooklyn NY, June 2017

  • A/D/O "Common Sense" Panel

    Brooklyn NY, May 2017

  • Columbia GSAPP

    New York NY, March 2017

  • Urban Design Forum: Forefront

    Brooklyn NY, October 2016

  • YMS

    Brooklyn NY, September 2016

  • Likeminds Conference

    Upstate NY, June 2016

  • Peabody Essex Museum: Playtime

    Salem MA, June 2016

  • AIA Design Forum @ the Slover Library

    Norfolk VA, April 2016

  • Awesome Foundation @ Ace Hotel

    New York NY, March 2016

  • AIA Global Dialogues H2O

    New York NY, March 2016

  • The Future of Civic Space @ SoHo House

    New York NY, January 2016

  • AIGA Houston @ CAMH

    Houston TX, September 2015

  • Isarlust @ DAV Museum

    Munich DE, September 2015

  • Neighbors

    Richmond VA, June 2015

  • Ar(t)chitecture @ Center For Arch.

    New York NY, April 2015

  • Throwing a Very Heavy Flag @ University of Illinois

    Champaign-Urbana IL, November 2015

  • Adobe MAX Conference @ LA Convention Center

    Los Angeles CA, October 2014

  • CAUS Commencement @ Virginia Tech

    Blacksburg VA, May 2014

  • Apple Store Talk

    New York NY, April 2014

  • TEDxRVA

    Richmond VA, March 2014

  • Apple Store Talk

    San Francisco CA, February 2014

  • Lecture Series @ Virginia Tech

    Blacksburg VA, November 2013

  • Van Dusen Lecture Series @ Wayne State

    Detroit MI, June 2013

  • AIANY New Practices "RE:THINK Profit"

    New York NY, April 2013

  • Moleskine Salon Series

    Brooklyn NY, November 2012

  • Target Creative Retreat

    Minneapolis MN, October 2012

  • Reasons to Be Creative Festival @ SVA

    New York NY, June 2012

  • SEGD Conference: The Bridge

    Brooklyn NY, June 2012

  • Technical Urbanism Salon @ Flux Factory

    Queens NY, October 2011

  • AIGA Dog & Pony: Fundraising Edition

    Brooklyn NY, October 2011

  • TEDxEast Hampton

    East Hampton NY, July 2011

  • TEDxArabia

    Jeddah SA, December 2010

contact

  • 244 Canal St. 3F

    New York, NY