PLAYLAB, INC. is a New York-based creative studio founded in 2009. With no particular focus, we explore themes using art, architecture, and graphic design to initiate ideas. Past projects include: giant worm tents for the New Museum of Contemporary Art and Storefront For Art & Architecture, a rebrand of America for SFMOMA, and a compilation of all the times Joaquin Phoenix has walked in his films, titled Walking Phoenix. In 2011, the studio co-founded the quarterly publication CLOG, and in 2010, co-founded + POOL with Family New York, an initiative to build the world’s first water-filtering floating pool in New York. PLAYLAB, INC. is: Archie Lee Coates IV, Jeff Franklin, Anya Shcherbakova, Dillon Kogle and Phil Gibson.

Where we are some of the time

  • People
  • Services
  • Clients
  • Talks And Exhibits
  • Contact

people

  • CURRENTLY
  • Archie Lee Coates IV
  • Jeff Franklin
  • Anya Shcherbakova
  • Dillon Kogle
  • Phil Gibson
  • THANKS
  • Ryan J. Simons
  • Luiza Dale
  • Davis Scherer
  • Jonathan O'Brien
  • Sean Suchara
  • Elie Anderson
  • Olga Monina
  • Nick Fogarty
  • Lauren Kirk
  • Kim McGuire
  • Kaimin Sun
  • Becca Pad
  • Nick Hum
  • Russel Flench

services

  • Graphic Design
  • Brand Strategy
  • Concept Development
  • Naming
  • Identity
  • Print
  • Packaging
  • Architecture
  • Environmental Design
  • Exhibition Design
  • Events
  • Production
  • Interactive
  • Creative Direction
  • Art Direction
  • Copywriting
  • Curation
  • Film/Video
  • User Experience
  • Signage

clients

  • Adidas
  • Adobe
  • Al Gore
  • Art Institute of Chicago
  • Bruno Mars
  • BMW/Mini
  • Christopher Wool
  • Cotton
  • Dig Inn
  • FLAG Art Foundation
  • GE
  • Heineken
  • Marc Jacobs
  • Moleskine
  • Need Supply
  • New Museum
  • Off White ℅ Virgil Abloh
  • SFMOMA
  • Venice Biennale
  • LACMA
  • Knight Foundation
  • Storefront For Art & Architecture

talks-and-exhibits

contact

  • 244 Canal St. 3F

    New York, NY